Need a creative? Send me an email.

Fabian Starck Coca Cola Mini Kiosk
[ultimate_spacer height=”120″]

It's the little things in life that make us happy.

[ultimate_spacer height=”40″]

The new Coca-Cola mini can was to be introduced to the German market. For this special little can, we needed an equally special campaign. A campaign that lives up to the brand claim: Open happiness.

Solution: the Coca-Cola Mini Kiosk. Combined with a small Coke vending machine, it appeared spontaneously around different cities. The mini kiosk sold a series of miniature products, but first and foremost the 0.15L mini can of Coke.

[ultimate_spacer height=”” height_on_tabs_portrait=”60″]
Client:
Coca Cola Germany
[ultimate_spacer height=”30″]
Agency:
Ogilvy & Mather Berlin
[ultimate_spacer height=”30″]
My role:
Idea and concept
[ultimate_spacer height=”30″]
[ultimate_spacer height=”120″]
[ultimate_spacer height=”80″]

Results

[ultimate_spacer height=”20″]

Five major German cities experienced the mini kiosk. In average each mini kiosk sold around 380 mini cans per day. That’s a 278% sales improvement in comparison to normal Coca-Cola vending machines.

[ultimate_spacer height=”40″]

Awards

[ultimate_spacer height=”20″]
  • Cannes Lions – 1 Silver Lion & 3 Merit Awards 2014.
  • Clio Awards – 1 Bronze in Direct & Engagement 2014.
  • AME Awards – 2 Gold and 3 Silver Medallions 2015.
  • Eurobest – 2 Bronze 2014.
  • + several various Merit Awards.
[ultimate_spacer height=”70″ height_on_mob=”30″]