It's the little things in life that make us happy.
The new Coca-Cola mini can was to be introduced to the German market. For this special little can, we needed an equally special campaign. A campaign that lives up to the brand claim: Open happiness.
Solution: the Coca-Cola Mini Kiosk. Combined with a small Coke vending machine, it appeared spontaneously around different cities. The mini kiosk sold a series of miniature products, but first and foremost the 0.15L mini can of Coke.
Five major German cities experienced the mini kiosk. In average each mini kiosk sold around 380 mini cans per day. That’s a 278% sales improvement in comparison to normal Coca-Cola vending machines.
- Cannes Lions – 1 Silver Lion & 3 Merit Awards 2014.
- Clio Awards – 1 Bronze in Direct & Engagement 2014.
- AME Awards – 2 Gold and 3 Silver Medallions 2015.
- Eurobest – 2 Bronze 2014.
- + several various Merit Awards.