DeWalt makes some of the best power tools on the market. In this school project at Yrgo, the brief was to develop a concept for a tvc targeting do-it-yourselfers.

As the single copywriter in a group with three art directors, I worked on the script and treatment for this 30 seconds commercial, as well as doing voiceover work.

It’s a very testosterone-filled industry, so we thought we would break that habit by displaying the product in a different way. In this case, we show how a drill isn’t all about power but that it also provides precision.