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The blind artist.

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DeWalt makes some of the best power tools on the market. In this school project at Yrgo, the brief was to develop a concept for a tvc targeting do-it-yourselfers.

As the single copywriter in a group with three art directors, I worked on the script and treatment for this 30 seconds commercial, as well as doing voiceover work.

It’s a very testosterone-filled industry, so we thought we would break that habit by displaying the product in a different way. In this case, we show how a drill isn’t all about power but that it also provides precision.

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Student work at:
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My role:
Concept and script
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