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Like any other slapshot (almost).

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The Swedish Armed Forces are one of the main sponsors of the Swedish Floorball Championship. During the finals in Ericsson Globe Arena, we were faced with the challenge to make a lasting and positive impact. 

We built the concept on their recruiting campaign Som vilket annat jobb som helst – nästan (Like any other job – almost). Our goal was to be remembered, make an impact and give the visitors a positive view of the Swedish Armed Forces.

We designed an area where people could shoot balls and win prizes, but there was a catch. Before they got to give it a go, they were equipped with an Oculus Rift, letting them see themselves in the third person, just like in a video game.

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Client:
Swedish Armed Forces
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Agency:
Nine Yards
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My role:
Concept and copywriting
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Results

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• 92% remember noticing the Swedish Armed Forces activities during the event.

• 62% were able to name the Swedish Armed Forces when asked about the sponsors of the event, compared to 26% of the second most mentioned sponsor.

• 59% said that the Swedish Armed Forces was the sponsor that made the strongest impression during the event – the highest figure measured by Sponsor Insight.

• 89% stated that they were more positive towards the Swedish Armed Forces after the event in Ericsson Globe Arena.

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