Like any other slapshot (almost).
The Swedish Armed Forces are one of the main sponsors of the Swedish Floorball Championship. During the finals in Ericsson Globe Arena, we were faced with the challenge to make a lasting and positive impact.
We built the concept on their recruiting campaign Som vilket annat jobb som helst – nästan (Like any other job – almost). Our goal was to be remembered, make an impact and give the visitors a positive view of the Swedish Armed Forces.
We designed an area where people could shoot balls and win prizes, but there was a catch. Before they got to give it a go, they were equipped with an Oculus Rift, letting them see themselves in the third person, just like in a video game.
• 92% remember noticing the Swedish Armed Forces activities during the event.
• 62% were able to name the Swedish Armed Forces when asked about the sponsors of the event, compared to 26% of the second most mentioned sponsor.
• 59% said that the Swedish Armed Forces was the sponsor that made the strongest impression during the event – the highest figure measured by Sponsor Insight.
• 89% stated that they were more positive towards the Swedish Armed Forces after the event in Ericsson Globe Arena.